The government of India introduced and keeps on bringing in new govt schemes to harbour women’s empowerment and to promote the engagement of women in the economy. For this purpose, multiple subsidy schemes, reservations, govt loan schemes for women and other ventures have been introduced by the government.

Lately, the digitalisation of the economy has made it difficult for women who are engaged in curating goods to market and sell them. To help such budding women entrepreneurs, the government of India introduced the Mahila e-haat.

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What Is The Mahila e-Haat Initiative?

The Mahila e-Haat initiative was started by the Ministry of Women and Child Development to help women entrepreneurs create a market for their goods and fulfil their aspirations. It is a part of the flagship ‘Stand-Up India’ and ‘Digital India’ schemes.

The participating women can display their goods or products on the website. This will help them create consumers for their dealings. The consumer can deal directly with the participating women, either physically or electronically through the modes available. Details of the sellers are provided to the consumers on the website.

The platform has been built with the help of Rashtriya Mahila Kosh (RMK).

What Are Some Features Of The Mahila E-Haat Platform?

The Mahila e-haat is a unique creation and initiative of the government which will help lakhs of women realise their dreams. The platform has some unique features which have been listed below:

• The platform shows the pictures and details of the product along with the details of the seller.

• A woman entrepreneur just needs a mobile and a mobile number to be a part of this platform and use it.

• Creative services such as tailoring can also be showcased here.

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What Are The Eligibility Conditions To Be A Part Of The Mahila E-Haat Platform?

The Mahila E-Haat platform has been exclusively created to foster women entrepreneurs and help them build their businesses into stronger versions. The eligibility terms and conditions are:

• Must be an Indian women citizen/Women SHG/women-led enterprise.

• Should be more than 18 years of age.

• Goods and Services displayed and transacted through this portal should be legal.

• Both sellers and buyers will have to indemnify RMK from any or all acts of transgression.

• The Mahila e-Haat forbids its participants from engaging in any sort of nuisance, fraud or illegal purpose.

• Display of fraudulent or misleading goods is also forbidden for the participants.

• All the terms and conditions and the acceptance letter must be signed by the participants.

Since February 2023, the portal has been out of operation however the government may soon bring it back into operation for aspirational women. Stay tuned with us, as we get you the updates on this topic!

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Conclusion

The Mahila E-Haat initiative is a unique step towards achieving women’s participation in the economy and women’s empowerment. To avail the benefits of more such government schemes, you must always be aware of them. Jaagruk Bharat brings you reliable and accurate information about all government policies and schemes. Stay Connected!

For information, queries, or complaints you can find the telephone directory of the Ministry of Women and Child Development here.