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How The ODOP Scheme Is Transforming Indian Exports And The Local Economy

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Komal Bajpai

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Updated: 15-07-2025 at 12:30 PM

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The One District One Product, ODOP scheme subsidy is a disruptive initiative by the Government of India, first tested in Uttar Pradesh, in January 2018, that identifies one signature product in the district—e.g., chikankari embroidery in Lucknow or terracotta in Gorakhpur and empowers local artisans financially, along the way providing infrastructural, marketing, and monetary support. The scheme aligns with Atmanirbhar Bharat, allowing for a local youth workforce economic development post-pandemic, and enabling individuals to have a say in how their local traditional industries develop.

In this article, you will get the detailed information about the ODOP scheme, its objective, mission and vision, budget, implementation and much more.

Overview

To understand ODOP’s scope and structure, here’s a brief table highlighting key attributes of the ODOP loan scheme. This gives a quick snapshot of the initiative’s timeline, budget, and key drivers:

AspectDescription
LaunchedJanuary 24, 2018, by UP CM Yogi Adityanath
CoverageAll 75 UP districts, now extended nationally with 1,102 products across 761 districts.
Budget Allocation₹307 Cr for 2024–25; ₹337 Cr for 2025–26
Supporting StructureInfrastructure, capacity building, Common Facility Centres, branding
Export GrowthUP exports rose from US$16.24 billion (2018–19) to $21.68 billion (2022–23); the MSME sector accounts for 46%.

What Is The One District One Product Scheme?

The ODOP scheme is India's adaptation of Japan's One Village One Product methodology, and it starts from the identification of a district-based product, often GI-tagged, and provides financial, local and means of production support, packaging, and branding to artisans, including ODOP Mart, GeM and Flipkart. What started as a UP state program has seen adoption at a national level due to its success.

Objective

Here’s what makes the ODOP scheme subsidy necessary. This Sarkari scheme is designed not only to promote local artisans but to promote inclusive and sustainable district economy development:

  • Revive and maintain traditional craft and skills.

  • Create local employment and curb migration.

  • Develop Quality and global competitiveness.

  • Increase exports and build district brands.

Mission & Vision

The mission is to enable micro, small and medium enterprises (MSMEs) and artisans. The ambition of the ODOP loan scheme is for each district to become a global destination for its flagship product by 2025, as part of the Make in India and Vocal for Local campaigns.

Also Read: Top 10 Government Schemes In Uttar Pradesh

Brand ODOP

The ODOP brand offers authenticity and local representation. The products of each district actively convey a brand identity, substantiated by marketing and tools, packaging, designer engagement, and branding opportunities at events such as the Kumbh and RISE conclaves.

Multiple Products

While ODOPs are recognised as single products per district, it is noted that this approach is flexible, and some districts have a diversity of crafts (Amroha with musical instruments and garments). There is a primary agenda to identify and promote the primary product of the district.

What Is The Action Plan For The ODOP Scheme?

Here is the approach that we will adopt to implement the scheme successfully in every district:

  • Establish a detailed database that includes information on the product, quantity produced, participants, export, and raw materials.

  • Conduct skill development training programmes.

  • Conduct research that will enable product quality development and market opportunities.

  • Formulate a micro-plan for product development, marketing and promotion aimed at developing more jobs and improving wages for workers and artisans.

  • Facilitate marketing and branding at the local, state, national and global levels.

  • Link the ODOP scheme with other government schemes such as MUDRA, PMEGP, Stand Up Scheme, Mukhyamantri Yuva Swarojgar Yojana, and Vishwakarma Shram Samman Yojana to be able to provide funds to new and existing businesses.

  • Form cooperatives and self-help groups that can assist artisans and small producers.

  • Organise general and technical training to improve craft skills and explore the use of new technologies.

Budget

The budget available for the ODOP scheme is a useful flag about how serious it is. Here are some insights around capacity.

Financial YearBudget Allocation (₹ Crore)Remarks
2018–19₹250 CrInitial budget for launching ODOP scheme in Uttar Pradesh
2024–25₹307 CrIncreased allocation to expand implementation and outreach
2025–26₹337 CrContinued scale-up and infrastructure support
Ongoing SupportIncludes central scheme co-funding & technical aid (e.g. PM-FME)

Implementation

ODOP scheme subsidy relies on cross-institutional collaboration and grassroots outreach. Additionally, to reach grassroots innovators, the government provides clear guidance on Startup Village Entrepreneurship Program eligibility, ensuring that rural entrepreneurs can participate alongside mainstream ODOP beneficiaries.

Here’s how the initiative is implemented on the ground:

  • The scheme will be accountable to the Department of Export Promotion and MSMEs (Micro, Small and Medium Enterprises).

  • There is a specialised ODOP Cell that will be operational at Niryat Bhawan, Lucknow, to administer all activities of the scheme.

  • The ODOP Cell will operate under the Export Commissioner and the Chief Secretary, MSME.

  • The Additional Commissioner of the Export Promotion Bureau will oversee and direct the implementation process.

Monitoring

To make the ODOP loan scheme effective and streamlined, all levels of government will monitor the implementation of the scheme, continuing:

  • District Level - The District Magistrate will give an update once a month.

  • State Level - The Chief Secretary of Micro, Small, and Medium Industry will give quarterly progress reports every two months.

  • Review of Quarterlies - A committee, which will be headed by the Infrastructure and Industrial Development Commissioner, will review the scheme quarterly, thus updating every three months.

  • Daily Monitoring at the district level will be conducted by the Deputy Commissioner of Industries daily.

A basic and friendly portal and helpline will be created for:

  • Answer questions

  • Accommodating technology, training, marketing and consultancy.

  • End users in the region need to know findings from top research/education institutions to users in the region for innovations.

  • The OBOD Cell will be responsible for administering the budget and funding of the scheme under the Export Commissioner.

Also Read: What Is Family ID In Uttar Pradesh?

District Wise Product

Each district has a signature product that embodies its culture and craftsmanship. Here are some iconic examples:-

Sr. No.DistrictProduct(s)
1AgraLeather Product & All Handmade Products Manufactured through Stone & Marble
2AmrohaMusical Instruments and Readymade Garments
3AligarhLocks & Hardware and Metal Handicraft
4AuraiyaFood Processing (Desi Ghee)
5AzamgarhBlack Pottery
6Ambedkar NagarTextile Products
7AmethiMoonj Products
8AyodhyaJaggery
9BadaunZari-Zardozi
10BaghpatHome Furnishings
11Bahraich(Wheat-Stalk) Handicrafts and Food Processing
12BareillyZari-Zardozi, Bamboo Products & Goldsmith Industry
13BalliaBindi (Tikuli)
14BastiWood Craft and Vinegar Products
15BalrampurFood Processing (Pulses)
16BhadohiCarpet (Dari)
17BandaShazar Stone Craft
18BijnorWood Craft
19BarabankiTextile Product
20BulandshaharCeramic Product
21ChandauliZari-Zardozi & Black Rice
22ChitrakootWooden Toys
23DeoriaDecorative Products, Embroidery & Weaving Products, Readymade Garments
24EtawahTextile Products, Tailoring, Garment Embroidery
25EtahAnkle Bells (Ghungroo), Bells and Brass Products
26FarrukhabadTextile Printing & Zari-Zardozi
27FatehpurBedsheets & Iron Fabrication Works
28FirozabadGlassware
29Gautam Buddh NagarReadymade Garments
30GhazipurJute Wall Hanging
31GhaziabadEngineering Goods
32GondaFood Processing (Pulses)
33GorakhpurTerracotta & Readymade Garments
34HapurHome Furnishing
35HardoiHandloom
36HathrasHing (Asafoetida)
37HamirpurShoes
38JalaunHandmade Paper Art
39JaunpurWoollen Carpets (Dari)
40JhansiSoft Toys
41KaushambiFood Processing (Banana)
42KannaujPerfume (Attar)
43KushinagarBanana Fibre Products & Banana Products
44Kanpur DehatAluminium Utensils
45Kanpur NagarLeather Products
46KasganjZari-Zardozi
47Lakhimpur KheriTribal Craft & Jaggery Products
48LalitpurZari Silk Sarees, Food Processing, School Dress (Readymade Garments/Hosiery)
49LucknowChikankari & Zari-Zardozi
50MaharajganjFurniture
51MeerutSports Products
52MahobaGaura Stone Crafts
53MirzapurCarpet & Brass Industry
54MainpuriTarkashi Art
55MoradabadMetal Craft
56MathuraSanitary Fittings, Costume of Thakur Ji, Shringar Sculpture, Kanthi Mala
57MuzaffarnagarJaggery
58MauPowerloom
59PilibhitFlute & Wooden Products
60PrayagrajMoonj Products
61PratapgarhAmla Products
62RaebareliWood Work
63RampurAppliqué Work, Patch Work, Zari Patchwork & Mantha
64Sant Kabir NagarBrassware
65ShahjahanpurZari-Zardozi
66ShamliIron Arts
67SaharanpurWood Crafting
68ShravastiTribal Craft
69SambhalHandicraft (Horn-Bone)
70SiddharthnagarKala Namak Rice
71SitapurCarpet (Dari)
72SonbhadraCarpet
73SultanpurMoonj Products
74UnnaoZari Zardozi & Leather Products
75VaranasiBanarasi Silk Saree

Some Important Points

The points below outline some of the broader significance of ODOP and about contribution to India's development strategy.

1. Common Facility Centre

  • Assists in the creation of facilities with equipment and shared services for makers of ODOP products.

  • Eligible: NGOs, SHGs, Private Ltd. Companies, etc.

  • Requires a minimum of 20 members to form a Special Purpose Vehicle (SPV), with at least two-thirds to be involved in making ODOP products for the SPV.

  • The state government will provide some funding based on the project cost.

2. Marketing Development Assistance (MDA) Scheme

  • Aims to ensure fair prices by better promoting the ODOP products.

  • Provides financial assistance to attend national and international exhibitions or fairs.

  • Aims to promote ODOP products worldwide and to increase awareness.

3. Margin Money / Financial Assistance Scheme

  • Provides a subsidy that would decrease the loan burden for ODOP businesses.

  • Funded by banks with greenhouse subsidies from the government.

  • Will provide a subsidy of 10% of the project cost, maximum amount dependent on a maximum amount of ₹20 lakhs.

  • The subsidy will be merged with the business after 2 years of continuous operation.

4. Skill Development Scheme

  • Aims to train workers and artisans in skills associated with ODOP.

  • Assistance with toolkits is provided with further training on more advanced tools if required.

  • Eligibility: Below are some eligibility indicators:

    1. You must be legally residing in Uttar Pradesh.
    1. You must be 18 years old or older.
    1. You must not have received a toolkit within the last two years.

5. Age Requirement.

  • You must be 18 years or older.

6. Contact If You Need Help

  • Toll Free ODOP Helpline: 1800-1800-888.

  • You can also reach out to your nearest District Industries Centre (DIC) for assistance.

7. Schemes for Women

  • There are no schemes exclusively for wom;n, however, women are eligible to apply under the Stand Up India Scheme to avail of similar benefits.

8. District Wise Product List

  • A complete district-wise list of ODOP/ product selections is available on the ODOP official website.

9. One Beneficiary Per Family

  • Only one beneficiary per family can avail of he benefits under ODOP.

10. Already Taken out a Government Loan?

  • If you have already availed benefits under similar government schemes, you may not be eligible for ODOP again.

11. If the bank Loan is rejected?

In the event your loan is rejected by the bank after approval from DIC:

  • Ask the bank manager for the reason in writing.

  • If you are unsatisfied, a formal complaint can be made to the Banking Ombudsman.

Conclusion

The ODOP program embodies the marriage of traditional knowledge with entrepreneurial skills and is poised to grow and strengthen the rural economy in India. As the program expands, ODOP portends a prosperous, self-sufficient future rooted in tradition and with a global market share. Meanwhile, traditional artisans may also benefit from similar schemes, such as the Startup Village Entrepreneurship Program, which they apply for online, enabling them to scale up their ventures. Initial evidence suggests growth in exports, an increase in self-employment and growth in the pride of place. As the program expands, ODOP portends a prosperous, self-sufficient future rooted in tradition and with a global market share.

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