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The One District One Product, ODOP scheme subsidy is a disruptive initiative by the Government of India, first tested in Uttar Pradesh, in January 2018, that identifies one signature product in the district—e.g., chikankari embroidery in Lucknow or terracotta in Gorakhpur and empowers local artisans financially, along the way providing infrastructural, marketing, and monetary support. The scheme aligns with Atmanirbhar Bharat, allowing for a local youth workforce economic development post-pandemic, and enabling individuals to have a say in how their local traditional industries develop.
In this article, you will get the detailed information about the ODOP scheme, its objective, mission and vision, budget, implementation and much more.
To understand ODOP’s scope and structure, here’s a brief table highlighting key attributes of the ODOP loan scheme. This gives a quick snapshot of the initiative’s timeline, budget, and key drivers:
Aspect | Description |
---|---|
Launched | January 24, 2018, by UP CM Yogi Adityanath |
Coverage | All 75 UP districts, now extended nationally with 1,102 products across 761 districts. |
Budget Allocation | ₹307 Cr for 2024–25; ₹337 Cr for 2025–26 |
Supporting Structure | Infrastructure, capacity building, Common Facility Centres, branding |
Export Growth | UP exports rose from US$16.24 billion (2018–19) to $21.68 billion (2022–23); the MSME sector accounts for 46%. |
The ODOP scheme is India's adaptation of Japan's One Village One Product methodology, and it starts from the identification of a district-based product, often GI-tagged, and provides financial, local and means of production support, packaging, and branding to artisans, including ODOP Mart, GeM and Flipkart. What started as a UP state program has seen adoption at a national level due to its success.
Here’s what makes the ODOP scheme subsidy necessary. This Sarkari scheme is designed not only to promote local artisans but to promote inclusive and sustainable district economy development:
Revive and maintain traditional craft and skills.
Create local employment and curb migration.
Develop Quality and global competitiveness.
Increase exports and build district brands.
The mission is to enable micro, small and medium enterprises (MSMEs) and artisans. The ambition of the ODOP loan scheme is for each district to become a global destination for its flagship product by 2025, as part of the Make in India and Vocal for Local campaigns.
Also Read: Top 10 Government Schemes In Uttar Pradesh
The ODOP brand offers authenticity and local representation. The products of each district actively convey a brand identity, substantiated by marketing and tools, packaging, designer engagement, and branding opportunities at events such as the Kumbh and RISE conclaves.
While ODOPs are recognised as single products per district, it is noted that this approach is flexible, and some districts have a diversity of crafts (Amroha with musical instruments and garments). There is a primary agenda to identify and promote the primary product of the district.
Here is the approach that we will adopt to implement the scheme successfully in every district:
Establish a detailed database that includes information on the product, quantity produced, participants, export, and raw materials.
Conduct skill development training programmes.
Conduct research that will enable product quality development and market opportunities.
Formulate a micro-plan for product development, marketing and promotion aimed at developing more jobs and improving wages for workers and artisans.
Facilitate marketing and branding at the local, state, national and global levels.
Link the ODOP scheme with other government schemes such as MUDRA, PMEGP, Stand Up Scheme, Mukhyamantri Yuva Swarojgar Yojana, and Vishwakarma Shram Samman Yojana to be able to provide funds to new and existing businesses.
Form cooperatives and self-help groups that can assist artisans and small producers.
Organise general and technical training to improve craft skills and explore the use of new technologies.
The budget available for the ODOP scheme is a useful flag about how serious it is. Here are some insights around capacity.
Financial Year | Budget Allocation (₹ Crore) | Remarks |
---|---|---|
2018–19 | ₹250 Cr | Initial budget for launching ODOP scheme in Uttar Pradesh |
2024–25 | ₹307 Cr | Increased allocation to expand implementation and outreach |
2025–26 | ₹337 Cr | Continued scale-up and infrastructure support |
Ongoing Support | – | Includes central scheme co-funding & technical aid (e.g. PM-FME) |
ODOP scheme subsidy relies on cross-institutional collaboration and grassroots outreach. Additionally, to reach grassroots innovators, the government provides clear guidance on Startup Village Entrepreneurship Program eligibility, ensuring that rural entrepreneurs can participate alongside mainstream ODOP beneficiaries.
Here’s how the initiative is implemented on the ground:
The scheme will be accountable to the Department of Export Promotion and MSMEs (Micro, Small and Medium Enterprises).
There is a specialised ODOP Cell that will be operational at Niryat Bhawan, Lucknow, to administer all activities of the scheme.
The ODOP Cell will operate under the Export Commissioner and the Chief Secretary, MSME.
The Additional Commissioner of the Export Promotion Bureau will oversee and direct the implementation process.
To make the ODOP loan scheme effective and streamlined, all levels of government will monitor the implementation of the scheme, continuing:
District Level - The District Magistrate will give an update once a month.
State Level - The Chief Secretary of Micro, Small, and Medium Industry will give quarterly progress reports every two months.
Review of Quarterlies - A committee, which will be headed by the Infrastructure and Industrial Development Commissioner, will review the scheme quarterly, thus updating every three months.
Daily Monitoring at the district level will be conducted by the Deputy Commissioner of Industries daily.
Answer questions
Accommodating technology, training, marketing and consultancy.
End users in the region need to know findings from top research/education institutions to users in the region for innovations.
The OBOD Cell will be responsible for administering the budget and funding of the scheme under the Export Commissioner.
Also Read: What Is Family ID In Uttar Pradesh?
Each district has a signature product that embodies its culture and craftsmanship. Here are some iconic examples:-
Sr. No. | District | Product(s) |
---|---|---|
1 | Agra | Leather Product & All Handmade Products Manufactured through Stone & Marble |
2 | Amroha | Musical Instruments and Readymade Garments |
3 | Aligarh | Locks & Hardware and Metal Handicraft |
4 | Auraiya | Food Processing (Desi Ghee) |
5 | Azamgarh | Black Pottery |
6 | Ambedkar Nagar | Textile Products |
7 | Amethi | Moonj Products |
8 | Ayodhya | Jaggery |
9 | Badaun | Zari-Zardozi |
10 | Baghpat | Home Furnishings |
11 | Bahraich | (Wheat-Stalk) Handicrafts and Food Processing |
12 | Bareilly | Zari-Zardozi, Bamboo Products & Goldsmith Industry |
13 | Ballia | Bindi (Tikuli) |
14 | Basti | Wood Craft and Vinegar Products |
15 | Balrampur | Food Processing (Pulses) |
16 | Bhadohi | Carpet (Dari) |
17 | Banda | Shazar Stone Craft |
18 | Bijnor | Wood Craft |
19 | Barabanki | Textile Product |
20 | Bulandshahar | Ceramic Product |
21 | Chandauli | Zari-Zardozi & Black Rice |
22 | Chitrakoot | Wooden Toys |
23 | Deoria | Decorative Products, Embroidery & Weaving Products, Readymade Garments |
24 | Etawah | Textile Products, Tailoring, Garment Embroidery |
25 | Etah | Ankle Bells (Ghungroo), Bells and Brass Products |
26 | Farrukhabad | Textile Printing & Zari-Zardozi |
27 | Fatehpur | Bedsheets & Iron Fabrication Works |
28 | Firozabad | Glassware |
29 | Gautam Buddh Nagar | Readymade Garments |
30 | Ghazipur | Jute Wall Hanging |
31 | Ghaziabad | Engineering Goods |
32 | Gonda | Food Processing (Pulses) |
33 | Gorakhpur | Terracotta & Readymade Garments |
34 | Hapur | Home Furnishing |
35 | Hardoi | Handloom |
36 | Hathras | Hing (Asafoetida) |
37 | Hamirpur | Shoes |
38 | Jalaun | Handmade Paper Art |
39 | Jaunpur | Woollen Carpets (Dari) |
40 | Jhansi | Soft Toys |
41 | Kaushambi | Food Processing (Banana) |
42 | Kannauj | Perfume (Attar) |
43 | Kushinagar | Banana Fibre Products & Banana Products |
44 | Kanpur Dehat | Aluminium Utensils |
45 | Kanpur Nagar | Leather Products |
46 | Kasganj | Zari-Zardozi |
47 | Lakhimpur Kheri | Tribal Craft & Jaggery Products |
48 | Lalitpur | Zari Silk Sarees, Food Processing, School Dress (Readymade Garments/Hosiery) |
49 | Lucknow | Chikankari & Zari-Zardozi |
50 | Maharajganj | Furniture |
51 | Meerut | Sports Products |
52 | Mahoba | Gaura Stone Crafts |
53 | Mirzapur | Carpet & Brass Industry |
54 | Mainpuri | Tarkashi Art |
55 | Moradabad | Metal Craft |
56 | Mathura | Sanitary Fittings, Costume of Thakur Ji, Shringar Sculpture, Kanthi Mala |
57 | Muzaffarnagar | Jaggery |
58 | Mau | Powerloom |
59 | Pilibhit | Flute & Wooden Products |
60 | Prayagraj | Moonj Products |
61 | Pratapgarh | Amla Products |
62 | Raebareli | Wood Work |
63 | Rampur | Appliqué Work, Patch Work, Zari Patchwork & Mantha |
64 | Sant Kabir Nagar | Brassware |
65 | Shahjahanpur | Zari-Zardozi |
66 | Shamli | Iron Arts |
67 | Saharanpur | Wood Crafting |
68 | Shravasti | Tribal Craft |
69 | Sambhal | Handicraft (Horn-Bone) |
70 | Siddharthnagar | Kala Namak Rice |
71 | Sitapur | Carpet (Dari) |
72 | Sonbhadra | Carpet |
73 | Sultanpur | Moonj Products |
74 | Unnao | Zari Zardozi & Leather Products |
75 | Varanasi | Banarasi Silk Saree |
The points below outline some of the broader significance of ODOP and about contribution to India's development strategy.
Assists in the creation of facilities with equipment and shared services for makers of ODOP products.
Eligible: NGOs, SHGs, Private Ltd. Companies, etc.
Requires a minimum of 20 members to form a Special Purpose Vehicle (SPV), with at least two-thirds to be involved in making ODOP products for the SPV.
The state government will provide some funding based on the project cost.
Aims to ensure fair prices by better promoting the ODOP products.
Provides financial assistance to attend national and international exhibitions or fairs.
Aims to promote ODOP products worldwide and to increase awareness.
Provides a subsidy that would decrease the loan burden for ODOP businesses.
Funded by banks with greenhouse subsidies from the government.
Will provide a subsidy of 10% of the project cost, maximum amount dependent on a maximum amount of ₹20 lakhs.
The subsidy will be merged with the business after 2 years of continuous operation.
Aims to train workers and artisans in skills associated with ODOP.
Assistance with toolkits is provided with further training on more advanced tools if required.
Eligibility: Below are some eligibility indicators:
Toll Free ODOP Helpline: 1800-1800-888.
You can also reach out to your nearest District Industries Centre (DIC) for assistance.
In the event your loan is rejected by the bank after approval from DIC:
Ask the bank manager for the reason in writing.
If you are unsatisfied, a formal complaint can be made to the Banking Ombudsman.
The ODOP program embodies the marriage of traditional knowledge with entrepreneurial skills and is poised to grow and strengthen the rural economy in India. As the program expands, ODOP portends a prosperous, self-sufficient future rooted in tradition and with a global market share. Meanwhile, traditional artisans may also benefit from similar schemes, such as the Startup Village Entrepreneurship Program, which they apply for online, enabling them to scale up their ventures. Initial evidence suggests growth in exports, an increase in self-employment and growth in the pride of place. As the program expands, ODOP portends a prosperous, self-sufficient future rooted in tradition and with a global market share.
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