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Startup Village Entrepreneurship Program – Government Support for Rural Startups

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Pragya Pathak

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Updated: 21-07-2025 at 3:33 PM

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The Indian government launched a programme called the Start Up Village Entrepreneurship Programme (SVEP). The start-up program has been designed specifically for young entrepreneurs, especially those who come from the rural parts of India.

Read more to find significant information about the government program, ranging from its meaning and vision to its beneficiaries and implementation.

Overview

The table below summarises certain significant details about SVEP that one should know.

Name of the programSVEP
Full formStart Up Village Entrepreneurship Programme
Start Up Village Entrepreneurship Programme launch date2015
Component ofDeendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM)
Under the management ofMinistry of Rural Development
ObjectiveTo help young entrepreneurs from the rural parts of India

What Is The Startup Village Entrepreneurship Program?

The Start Up Village Entrepreneurship Programme (SVEP) is a government program launched by the Government of India as a component of the Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) and is under the management of the Ministry of Rural Development. The Start Up Village Entrepreneurship Programme launch date was in the year 2015. The primary aim of SVEP is to aid young entrepreneurs, especially those who come from the rural parts of India, and are working on developing the rural areas.

Vision and Scope

The SVEP Project was designed by the Indian government primarily to support at least 1 crore young entrepreneurs, especially those working in rural areas. The yojana also provides employment opportunities to around 2 crore individuals in various sectors. The program aims to create a holistic approach, which is made up of three major components. i.e., Knowledge, Advisory, and Finance.

In the first phase of SVEP between the years of 2015-19, the program is expected to work on helping around 1.82 lakh village enterprises in 125 blocks across 24 states and generate 3.78 lakh employment opportunities.

Objectives

There are some key objectives as outlined in the SVEP guidelines. Some of its major objectives are laid out below in brief points for one’s reference:

  • The govt program aims to help as many young entrepreneurs from rural areas as it can so that they can work on their innovative ideas for developing rural areas. The entrepreneurs are selected based on a certain fulfilment of criteria such as the model of the proposed enterprise, ICT techniques, tools for training, etc.

  • The SVEP project also provides entrepreneurs with funding opportunities and modes that they can use for building their respective businesses.

  • SVEP guidelines also outline the exact ways to help the entrepreneurs, especially during the first 6 months of their start-ups, wherein experts also visit to impart professional knowledge.

Beneficiaries

Start Up Village Entrepreneurship Programme targets all those individuals who are from a low socio-economic status and are interested in entrepreneurship. Preference is given to people under schemes like MGNREGA, marginalised communities, women, SC/ST communities, and rural artisans.

Implementation

The Start Up Village Entrepreneurship Programme is managed by both DAY-NRLM and the Ministry of Rural Development. The program is implemented in the following ways:

  • A Block Resource Centre - Enterprise Promotion (BRC-EP), a self-funded revenue establishment, is established to monitor the working of SVEP, and a Block Level Federation (BLF) is also established as one of the institutional platforms.

  • Following the SVEP guidelines, BRCs are supported by bank coordination systems.

  • The program operates through digital platforms so that every action can be recorded and monitored, and hence, transparency and accountability can be maintained.

  • Entrepreneurs are given seed capital from the Community Investment Fund (CIF) till the business grows.

Conclusion

The Start Up Village Entrepreneurship Programme is one of the most essential programs launched by the government. The sole aim behind its existence is to provide support to young entrepreneurs from rural areas so that they can fulfil their dreams of developing their native places.

Indirectly, Jaagruk Bharat also shares the same essence as programs like SVEP. i.e., helping individuals fulfil their lifelong dreams and aspirations. Jaagruk Bharat is working on helping the people of India access government schemes designed for them as per their needs and truly utilise what has been made available for them.

Stay updated with Jaagruk Bharat to get the latest information on government healthcare schemes and more, and reach out to us via our community page if you have any questions.

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